Siebel Marketing: Marketing Manager Rel 15.5

Course code

SMMRel15.5

Duration

3 Days, 24 Acad. Hours

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Course Overview

Objectives

Prerequisites

Course Outline

Course Overview

Course overview

This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You’ll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.

Learn To:

Create segments and segment trees and load them into campaigns.
Use the List Format Designer to create export list formats.
Utilize the Email Marketing Server to create personalized email campaigns.
Create marketing plans, programs, campaigns and responses.
Manage events and marketing lists./li>
Manage marketing lists.
Understand the Siebel Marketing architecture.

Benefits to You

By taking this course, you’ll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you’ll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.

Objectives

Course Objectives

Understand Siebel Marketing terminology
Understand the Siebel Marketing architecture
Create Segments
Create Segment Trees
Use Answers and Dashboards to analyze marketing data
Create Marketing Plans, Programs and Campaigns
Use the List Format Designer
Manage marketing lists
Manage marketing responses
Create personalized email marketing campaigns
Manage events
Plan and budget marketing activities
Understand campaign load formats

Prerequisites

Suggested Prerequisite

Basic knowledge of Windows navigation
Siebel navigation skills
Oracle BI EE navigation skills

Required Prerequisite

Siebel Business Analyst 15.5

Audience

End Users
Application Developers
Business Analysts
Project Manager
Developer
Support Engineer
Technical Consultant
Data Modelers

Course Outline

Course Topics

1. Siebel Marketing Overview

Identifying components of Siebel Marketing Suite
Understanding closed-loop marketing

2. Siebel Marketing Architecture

Marketing clients
Oracle BI EE
Identifying components of the Siebel Marketing architecture
Email Marketing Server

3. Marketing Terminology and Process Flow

Campaigns, Offers and Treatments
Explaining marketing terminology
Executing marketing programs
Executing Stand-alone campaigns
Executing marketing plans
Budget Requests, Funds and Initiatives

4. Segment Designer

Cross subject area queries
Understanding counts
Understanding the segment designer interface
Creating simple and complex segments
Generate lists from segments
Moving and changing criteria blocks
Grouping criteria blocks

5. Creating Segment Trees

Splitting and sampling
Explaining the purpose of segment trees
Working with segment tree branches

6. Marketing Plans, Programs, Campaigns and Events

Marketing Plans
Programs
Events
Identifying Siebel Marketing objects and their relationships
Stages
Wave
Offer Management
Campaigns

7. Using List Format Designer

Previewing List Output
Combining Data Sets
Understanding List Format Types
Formatting
Creating List Formats
Sorting and Splitting

8. List Management

Importing External Lists
Creating Internal Lists
Describing the List Management Process

9. Response Management

Describing the Response Management Process
Tracking Responses
Integrating with Sales

10. Email Marketing

Launching Email Campaigns
Understanding Advanced Email Marketing Features
Understanding Conditional Fields
Creating an Email Campaign
Personalizing and Editing Email Marketing Templates

11. Event Management

Managing Registrations
Describing the Event Management Process
Managing Invitations
Defining Event Plans, Events and Sessions

12. Marketing Planning, Budgeting and Financial Tracking

Tracking expenses and budgets
Creating Marketing Plans
Understanding approval cycles
Setting goals
Creating Budget Requests

13. Marketing Analytics

Creating ad-hoc analyses
Using Oracle BI Dashboards
Using Oracle BI Answers

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Request the training

Siebel Marketing: Marketing Manager Rel 15.5

Course code:

SMMRel15.5

Duration:

3 Days, 24 Acad. Hours

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