This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You’ll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.
Benefits to You
By taking this course, you’ll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you’ll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.
1. Siebel Marketing Overview
2. Siebel Marketing Architecture
3. Marketing Terminology and Process Flow
4. Segment Designer
5. Creating Segment Trees
6. Marketing Plans, Programs, Campaigns and Events
7. Using List Format Designer
8. List Management
9. Response Management
10. Email Marketing
11. Event Management
12. Marketing Planning, Budgeting and Financial Tracking
13. Marketing Analytics