Siebel Marketing: Marketing Manager Rel 15.5
Код курса
SMMRel15.5
Продолжительность
3 Дней, 24 Ак. Часов
Описание курса
Цели
Требования
Программа курса
Описание курса
Course overview
This Siebel Marketing: Marketing Manager Rel 15.5 training is designed for those responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing. You’ll develop an understanding of the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition.
Learn To:
- Create segments and segment trees and load them into campaigns.
- Use the List Format Designer to create export list formats.
- Utilize the Email Marketing Server to create personalized email campaigns.
- Create marketing plans, programs, campaigns and responses.
- Manage events and marketing lists./li>
- Manage marketing lists.
- Understand the Siebel Marketing architecture.
Benefits to You
By taking this course, you’ll develop a deeper understanding of response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, you’ll develop the knowledge and skills to analyze marketing data quickly and efficiently, giving you deeper insight into customer activity.
Цели
Course Objectives
- Understand Siebel Marketing terminology
- Understand the Siebel Marketing architecture
- Create Segments
- Create Segment Trees
- Use Answers and Dashboards to analyze marketing data
- Create Marketing Plans, Programs and Campaigns
- Use the List Format Designer
- Manage marketing lists
- Manage marketing responses
- Create personalized email marketing campaigns
- Manage events
- Plan and budget marketing activities
- Understand campaign load formats
Требования
Suggested Prerequisite
- Basic knowledge of Windows navigation
- Siebel navigation skills
- Oracle BI EE navigation skills
Required Prerequisite
- Siebel Business Analyst 15.5
Audience
- End Users
- Application Developers
- Business Analysts
- Project Manager
- Developer
- Support Engineer
- Technical Consultant
- Data Modelers
Программа курса
Course Topics
1. Siebel Marketing Overview
- Identifying components of Siebel Marketing Suite
- Understanding closed-loop marketing
2. Siebel Marketing Architecture
- Marketing clients
- Oracle BI EE
- Identifying components of the Siebel Marketing architecture
- Email Marketing Server
3. Marketing Terminology and Process Flow
- Campaigns, Offers and Treatments
- Explaining marketing terminology
- Executing marketing programs
- Executing Stand-alone campaigns
- Executing marketing plans
- Budget Requests, Funds and Initiatives
4. Segment Designer
- Cross subject area queries
- Understanding counts
- Understanding the segment designer interface
- Creating simple and complex segments
- Generate lists from segments
- Moving and changing criteria blocks
- Grouping criteria blocks
5. Creating Segment Trees
- Splitting and sampling
- Explaining the purpose of segment trees
- Working with segment tree branches
6. Marketing Plans, Programs, Campaigns and Events
- Marketing Plans
- Programs
- Events
- Identifying Siebel Marketing objects and their relationships
- Stages
- Wave
- Offer Management
- Campaigns
7. Using List Format Designer
- Previewing List Output
- Combining Data Sets
- Understanding List Format Types
- Formatting
- Creating List Formats
- Sorting and Splitting
8. List Management
- Importing External Lists
- Creating Internal Lists
- Describing the List Management Process
9. Response Management
- Describing the Response Management Process
- Tracking Responses
- Integrating with Sales
10. Email Marketing
- Launching Email Campaigns
- Understanding Advanced Email Marketing Features
- Understanding Conditional Fields
- Creating an Email Campaign
- Personalizing and Editing Email Marketing Templates
11. Event Management
- Managing Registrations
- Describing the Event Management Process
- Managing Invitations
- Defining Event Plans, Events and Sessions
12. Marketing Planning, Budgeting and Financial Tracking
- Tracking expenses and budgets
- Creating Marketing Plans
- Understanding approval cycles
- Setting goals
- Creating Budget Requests
13. Marketing Analytics
- Creating ad-hoc analyses
- Using Oracle BI Dashboards
- Using Oracle BI Answers
Регистрация на ближайший курс
Siebel Marketing: Marketing Manager Rel 15.5
Код курса:
SMMRel15.5
Продолжительность:
3 Дней, 24 Ак. Часов
